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vineri, 1 aprilie 2011

Ines de la Fressange: putting the Paris back in L'Oreal

Posted on 02:17 by Stephanie
Je ne sais quoi ... Ines de la Fressange on the catwalk for Chanel in 2010.

In recent years, models in their thirties and forties have been an increasingly common sight on billboards and catwalks. But at 53, Ines de la Fressange stands out even among this older bunch. The former Chanel model, who began her career in 1975, is joining L'Oreal's as the company's new "Paris Ambassadress".

An icon in her native France, de la Fressange has been a muse for both Karl Lagerfeld and Thierry Mugler, and in 1989 her likeness was used for a bust of Marianne, a French national symbol. More recently, she has turned her hand to design, creating her own label and helping to relaunch French footwear brand Roger Vivier.

As a spokesmodel for L'Oreal, she joins a diverse, but highly selective, group which includes Milla Jovovich, Beyonce Knowles, Diane Keaton and Eva Longoria.

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Ines de la Fressange, 53, on the catwalk for Jean Paul Gaultier in 2009.

Boundless beauties

Ines de la Fressange, 53, on the catwalk for Jean Paul Gaultier in 2009.

  • Ines de la Fressange, 53, on the catwalk for Jean Paul Gaultier in 2009.
  • Ines de la Fressange, 53, on the catwalk for Chanel in 2010.
  • The face of Trenery ... 34-year-old Kirsty Hume.
  • Scottish model Kirsty Hume, 34, will star in the new campaign for Trenery.
  • At 37, Kate Moss is revitalising Longchamp's staid image in a new campaign.
  • Louis Vuitton featured Kate Moss, 37, on the runway during Paris Fashion Week 2011.
  • Cindy Crawford, 45, is the face (and wrist) of Omega watches.
  • Now entering her 40s, Stella Tennant remains a popular campaign model.
  • Stella Tennant, 41, appeared on the runway for Chanel during Paris Fashion Week 2011.
  • Original supermodel Linda Evangelista, now 45, pictured at Milan Fashion Week last year.
  • Linda Evangelista does Prada proud.
  • US model Missy Rayder, 32, starred in Trenery's 2010 campaign.
  • <i>Lady into Cat</i>, a short film starring Emma Balfour, 41, was used to promote Willow's Spring/Summer 2011 collection.
  • Carmen Dell'Orefice, now 79, on the runway at New York Fashion Week 2011.
  • Christy Turlington features in a Maybelline campaign at the age of 41.
  • Christy Turlington, 42, in a 2010 Louis Vuitton advertising campaign with Natalia Vodianova and Karen Elson.
  • Kristen McMenamy, 46, appeared at Paris Fashion Week 2010 for Viktor & Rolf (pictured) and in 2011 for Chanel.
  • Elle Macpherson, 47, starred in the 2010 campaign for Invisible Zinc.
  • Elle Macpherson, 47, on the runway for Virgin Airlines to promote the company's new uniforms.
  • Nineties supermodels Helena Christensen and Nadja Auermann, 42 and 39 respectively, both model for Silhouette Eyewear.
  • Helena Christensen, 42, on the runway for Arthur Galen at this week's Melbourne Fashion Festival.
  • The Face of L'Oreal, 52-year-old, Andie McDowell attends the L'Oreal Melbourne Fashion Festival.
  • Andie MacDowell pictured on Day Two of the L'Oreal Melbourne Fashion Festival 2011.
  • Now 82, Daphne Selfe has been modelling for 60 years.






Last year the ultimate Parisienne wrote a short book about how to embody French style; L'Oreal's Global Brand President, Cyril Chapuy says that he is "delighted that she is bringing that irresistible 'je ne sais quoi' to the brand." No wonder: last year de la Fressange insisted that her return to the Chanel catwalk was a one-off. "This is not my job anymore," she told reporters.

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